Senior marketing leadership for MedTech and HealthTech companies that need a full-stack operator, not another headcount. Brand, demand, and the systems underneath — strategy through production.
Most marketing hires give you strategy or execution — rarely both, never at the senior level. Murad does the thinking and ships the work: positioning decks and the websites that carry them, campaign strategy and the email systems that run them.
Brand strategy, demand generation, marketing operations, web, email, SEO, analytics, video, and design — held by a single senior operator who needs no managing and no agency markup.
Companies past the founder-marketing stage but not ready for a full-time CMO. You get senior judgment on a fractional retainer — roughly ten focused hours a week.
Owned brand, web, email, and CRM across a portfolio of industry publications and conferences. Drove $1M in conference revenue and added $50–75K from year-end campaigns — while doubling web traffic and holding 30% email open rates.
Stood up a COVID webinar program and grew it from 0 to 300 weekly attendees with county-wide communications — under real pressure, on a tight clock.
Delivered 66% social follower growth, a full website redesign, and local SEO with city-specific landing pages.
Built and tested responsive campaigns to a list of 200,000–300,000 subscribers, with full tracking and game-day marketing support.
Cut his teeth on marketing at true scale — responsive email to hundreds of thousands, built and tested under the lights of a marquee brand.
Rebuilt a company website from scratch, produced 3D product renders, and ran PPC and retargeting — the builder's foundation underneath the strategist.
First move into healthcare. Full digital rebuild, local SEO, and 66% social growth for a sensitive, multi-brand nonprofit.
County-level public-health communications during the pandemic — including a webinar series scaled from zero to 300 weekly attendees.
The full operator role: brand, web, email, CRM, conferences, and a $1M revenue engine across a portfolio of MedTech publications and events.
Brand & positioning, go-to-market, demand generation, and marketing operations.
Email & lifecycle, SEO/SEM, content, video, and conference & event marketing.
Squarespace, WordPress, HTML/CSS, CRM & automation, analytics — ships, not slideware.
Adobe Creative Suite, brand systems, and production-ready collateral.
Analytics, performance metrics, ROI tracking, and campaign optimization.
Deep healthcare, MedTech, and HealthTech marketing fluency.
Talented, professional, and a calming presence during the pandemic — strong at processing information and making solid recommendations.
Great communication and creativity. He trained our staff on social trends and consistently improved our branding.
Honest, dependable, and produced content that consistently exceeded our expectations.
Currently taking on one or two fractional engagements. If that's the gap on your team, let's talk.